Our training courses
Press relations, it's magic!
Learn PR techniques and best practices
Learn all the basics in one day
(and take advantage of our free post-sale support)
To sell more easily, more quickly, and in larger quantities, everyone agrees: you must make yourself known. There are several tools at your disposal for building awareness, such as signage, mailings, trade shows, marketing literature, sponsorship, events, telemarketing, publicity… There is another tool, less known than the previous ones; a tool that distinguishes itself through its extreme flexibility and unbeatable price / performance ratio—Press Relations; our core business for over thirty years.
All companies of a certain size have a Media Relations Department. However, very few SMEs, VSEs, self-employed contractors, associations, and/or start-ups consider integrating Press relations (PR) into their communication plans. We can guess why: our profession is little known, its operation and its pricing look opaque.
Press relations principles are fairly easy to explain
In any media (electronic, print, radio, tv) there are two ways to be present.
Advertising : you purchase a space or timeslot where you can publicize the merits of your services and/or products. With advertising, credibility is low, as everyone understands you have paid to express whatever you want with one thing in mind: sell more.
Press Relations : press relations is about 1) getting in touch with journalists; 2) getting quoted in the journalist’s articles or to obtain a dedicated feature. Credibility here is high, for everyone understands that a reporter has decided to talk about your business.
Of course, successful Press relations are not so simple: you have to identify which publications to target, which angle to adopt, and which format to use to introduce your topic. You must, too, keep in mind that an editor may receive hundreds of press releases per day! (Plus a few other details that are important.)
Get exposure in the media by the most efficient, flexible and cost-effective means: Press relations.
After attending this hands-on and personalized PR training course, you will be up and running on how to approach the media and get tangible results. You will be able to:
- find topics of interest to journalists
- identify whom to talk to within publications
- give an interview
- write an efficient press release
At the end of the day, your first professional press release will be in place—and ready to be “launched” and the outline and principle titles of your press kit will be near completion.
This offer applies to:
• VSE owners, SME managers
• Communication specialists
• Marketing specialists
• Associations, professional organizations
Your instructor has over 30 years of experience in Press relations.
Agenda extract of our one-day PR training course
Assemble a press database
► Identify media likely to be interested in your company
► Understand how the media work
► Find the right contact within a media vehicle and present your information
Interaction With Journalists
► Angles and messages
► Exploit editorial calendars
► Prevent errors
► Maintain a photo library
► Open a dedicated web space for the press
► Give an interview
► Detect, collect published articles
► Get coverage without any press release
► Conferences and other meeting formats
Writing efficient Press Releases
► Layout, structure and style rules
► Select a topic; identify speaking opportunities
► Pitfalls to avoid
► “In-Class” Exercises
► Examples of good and bad Press Releases
► Write your first professional Press Release
Building a Press Kit
► Summary and plan of your upcoming Press Kit